EVC Group

EVC Group started using Twitter in July 2008 when the now ubiquitous social network had less than three million users. Our “Tweets” on investor relations and specific industry developments have more than 500 industry, investor and journalist “followers.” We use the popular micro–blogging site to amplify the impact of press releases and media results, and measure online “buzz” around news. We have also helped clients craft blogging policies for employees and use social media tools for internal communications. We actively contribute to several client blog pages and “tweets,” as well as our own.

But social media should not be the tail that wags the dog. We view social networking, blogging, e–mail campaigns and other forms of online marketing as key, compelling tools within the overall communications mix. Too often PR pros fall into a social media trap: it is easy to sit at your desk and tweet all day and feel busy, and a high number of followers is often viewed as a proxy for influence.

We only recommend that a client take up an online initiative if the channel it opens to customers and investors is meaningful and its results are measurable. Our approach is to use these tools to cultivate meaningful, face–to–face relationships, and we have converted online connections into one–on–one meetings that yielded meaningful results for our clients.