EVC Group

EVC Group can manage the communications needed to promote or protect a company’s product in the marketplace at every stage of its introduction.

We managed the public relations component of key product launches for a multi-billion dollar company, securing more than two dozen “new product” media placements in the first month and maintaining momentum, post-launch, by documenting customer experiences with the product in key trades and online. EVC Group launched a next generation imaging technology with similarly sustained media coverage contributing to a 33 percent increase in revenue in the first year.

On an ongoing basis EVC Group facilitates media results in local and trade news outlets, supporting sales of existing products and supporting utilization for greater disposable revenue.

We have managed the announcement of sudden recalls, mitigating their impact on valuation and customer perception. In one instance we maintained investor interest in a company for nearly three years while the FDA prevented it from marketing a key new product.