EVC Group

When EVC Group started building its public relations capabilities it focused first on B2B PR in the medical technology industry. B2B PR, now applied broadly across many industries, remains among the firm’s core competencies.

It is a challenging area because success often requires that a client’s customer take the lead in telling the client’s story. So, you say that your new technology can solve your customer’s problems better than any competing technology. Great, but the trade reporter wants your customer, and maybe also an industry analyst to validate that claim.

EVC Group has planned and executed successful B2B PR programs that have measurably affected sales. The firm works diligently with its clients’ sales teams to identify and prepare the right customer testimonials, and be certain subsequent results have value as collateral in the broader sales effort.